wellbion.blogg.se - Direct mail sizes

DIRECT MAIL SIZES HOW TO
DIRECT MAIL SIZES CODE
DIRECT MAIL SIZES PROFESSIONAL

The US Post Office Every Door Direct Mail department has laid out all of these instructions in a way that small business owners can understand, in an effort to make sending out direct mail easier for them.

DIRECT MAIL SIZES HOW TO

Again, your EDDM postcards simply HAVE to follow exact EDDM post office guidelines which inform how to format the direct mail postcard, pull the mailing list, prep the mailing, and deliver it to the post office. The mail piece has to be a very specific size - in fact, you can get samples of the Every Door Direct Mail template so you can see what I mean.

DIRECT MAIL SIZES CODE

So let’s look at Every Door Direct Mail in detail to see if it is actually going to help you get out more promotion for less money, what all business owners actually care about! What is EDDM USPS (Every Door Direct Mail)?ĮDDM is a way for businesses to mail to every home in a specific area or zip code at a discounted postage rate. It’s these specific EDDM sizes which justified a re-brand - and advertising push - of this door to door mail delivery postal service. The US Postal EDDM size specifications are quite exact - meaning your EDDM postcards absolutely must be a VERY specific size or they can’t be mailed. What most don’t realize is that this every door delivery option has been around for years, also known as carrier route mailing. And, since we do cheap EDDM postcard printing right here at PostcardMania, we are happy that they are spending their money teaching businesses about the power of direct mail - specifically Every Door Direct Mail! We’ve received a good amount of inquiries about EDDM, so I wanted to give you an explanation of this program and let you know which businesses should use it and what businesses it could potentially be a disaster for.įirst off, I applaud the USPS on their direct mail marketing and advertising efforts.

DIRECT MAIL SIZES PROFESSIONAL

The size and professional design of the postcard are essential in making it stand out.I’m sure you’ve heard about the US postal service called EDDM ( Every Door Direct Mail) because the USPS has been spending some money focusing on their EDDM advertising… There are many cost-efficient ways to reach potential customers, but you’ll want to make sure you’ve checked all the boxes. Giving direct mail its moment to shine in a marketing campaign gives you the opportunity to make a powerful first impression with a new or existing target market audience. Contact us or your mail house for details! Note: If there is a Market Mail Letter size that would work better for a specific promotion or event you’re doing, there is a saturation letter option that allows you to mail to “everyone” and get those awesome saturation rates. EDDM is a process used by the post office for flat-sized pieces. It is also a great way to reach all residential and business addresses or residential only addresses in a given area.

EDDM (saturation mailing) is a great option when you’re looking to mail to everyone in a mail route or zip code.

Return services are not included, but can be added as an endorsement for an additional charge per piece.

Market Mail (standard and nonprofit) is a cost-effective way to reach your direct mail audience if timing is not critical (postal delivery goal is 2-15 days).

First-Class Mail is the best option when looking to get your postcard into someone’s hands quickly! Postal delivery goals are 1-3 days, and this option will provide you with return service for undeliverable pieces.

There are three main ways you can mail a postcard: First-Class Mail, Market Mail (standard and nonprofit), and EDDM. Oversized postcards (3.5×5 to 6.125×11) qualify for Market Mail (Standard), the Market Mail Nonprofit Rate, or First-Class.ĮDDM postcards must exceed one of the following: True postcard sizes (3.5×5 to 4.25×6) are eligible to mail at the USPS First-Class postcard rate. The images below will give you the dimensions that are the most common, and that will still allow you to meet all the mailing requirements and get the best USPS rate. When you’re looking to utilize direct mail in a marketing campaign or promotion, one of the first things you’ll need to know are the size options for your postcard. Direct mail is a great marketing tool to utilize within your marketing strategy, but when it comes to printing a postcard, size does matter!